Seven Themes from our First Roundtable on Retail, Media and Entertainment

Theme 1 - Moving Creative workflows to a Cloud Native Environment

Many of you are integrating the creative workflow into a cloud native environment. 360064263008 has just launched real time editing in a cloud env with great results, using LucidLink with Box as the broader agency content environment, and moving away from on premise.  AWS has interesting whitepapers on real time editing in the cloud. 

Theme 2 -  Aligning to corporate content standards and the need for best practices

In this industry, the files and content contain the IP of the organizations (production content, screeners, etc) and security is top of mind. 

Aligning with corporate standards is a requirement for some of your projects and incorporating these into the Box is important, these standards relate to best practices on sharing content and permissioning.  Some standards relating to moving from on prem to Cloud. 403040819674

Theme 3 - Need for a White Paper on point to point solutions

You are being asked to compare Box to other sharing platforms. It would be helpful if Box can provide feature compare matrices or whitepapers, one example is Watermarking, another example is shift.io 28902156128  Box are working on a white paper on this. 

Theme 4 - Watermarking and Meta Data Management:

Box has a partnership integration with 5thKind for creative content features such as orchestration and video watermarking.  The integration is bi-directional, 5th Kind uses tags and pulls folder structure from Box into 5thKind where the structure can be represented as tags.

Coming: Native Watermarking for video in Box

Box is planning to support its own native Watermarking solution which will include video and contain an overlay with the date and time. Target launch 3 months. 

Forensic Watermarking would be a later stage after basic Watermarking is implemented. 

Theme 5 - Digital Asset Management(DAM) in the Creative sector:

Searchability and Meta data is important for creative service providers who support many clients and industries. Developing an overarching taxonomy is not feasible and you can’t lean on creative teams to tag things in Box. 

Is there something on the roadmap within the industry around for a better Meta data template?

This would likely be a horizontal cross industry implementation and would likely involve Box Retail, M&E Partners to help with the Meta Data. Box partners with Crooze on Meta data Management for Retail. 

An improved Meta data template has been discussed, however, is not in the roadmap. Box Pulse is the mechanism to share these requests where Box aggregates customer feedback into product requests. Benefits depend on the type of content a customer is putting on Box, DAM is more applicable for creative content which requires deeper workflow, such as special effects or directors cut, etc.

Follow up: Box to follow up with 360064263008 on how to use Box as a DAM or partner with others such as Crooze to create a DAM. 

Theme 6 - The need for Accelerators for larger video content:

You need accelerators for larger content. 5th Kind has an accelerator.

Box moving to UDP based cloud, through Google. This would help for faster file transfer if integrated with IBM Aspera. If Box had an integration with Google or AWS as intermediary, to transfer Aspera content this would need to be seamless with a smooth automatic workflow. 

Follow up: Jade to find out how 5th Kind works with Box in this context. 

Content volumes:

Volumes span the gamut, depending on creative ask from short promos, social media reels to full shows some of you use from 60 to 500 Tbytes for a production. 

Box plans to go from 132 to 264 this year, however, impact is limited without accelerators.

Some of you are shipping content and software to remote locations to be plugged into cloud and other content sources. Using AWS as backbone should be considered.

Follow up: Box working on a white paper on best practices and proof of concepts around accelerators for this sector.

Theme 7 - Managing external collaborators is a challenge:

Setting up external users and vendors as managed users within your own tenant is a challenge. Adding external collaborators from another tenant does not work in a scalable way since admins need to be involved. Folder rights are typically not granted due to a “zero trust” policy. External collaborators can only be added to a particular folder. Examples include effects vendors, Apparel vendors, other directors and producers.

For Amber, each smaller agency consolidated everything under their own master id which owns all the data and education of partners helped. 

For the production of some movies, some users remain in the background with reduced permissions, however, it enforces email and does not work for single sign on. The solution would require a user to be managed within multiple tenants.