How Box and Adobe power legal innovation with AI | Box AI-First Podcast EP 14

AI is scaling human expertise like never before.

In this episode of the AI First Podcast, Box Chief Customer Officer Jon Herstein (​@JonHerstein Box) sits down with E.A. ROCKETT, Adobe's Vice President and Legal CTO, to explore how AI is empowering experts across industries by providing the structure and tools to scale their knowledge.

They discuss Adobe's unique approach to AI innovation, including the powerful "A-through-F" framework for evaluating AI use cases and the vital role of ethics in creating a trusted AI foundation.

Key moments:

• (00:00) The best prompter for AI is AI itself
• (00:34) Introduction to the AI First Podcast with Jon Herstein and E.A. Rockett
• (02:14) E.A. Rockett explains his role and the concept of being a legal CTO
• (03:23) Motivation behind blending legal expertise with AI innovation at Adobe
• (04:23) Accelerating iteration and scaling AI to personalize solutions
• (05:32) Adobe’s posture on AI innovation and balancing risks
• (06:23) The journey with Firefly and creating safe, licensed models for customers
• (07:15) Introduction of the A through F framework for AI governance
• (09:01) Internal process for submitting AI use cases for evaluation
• (10:09) Creating an enabling, not restrictive, environment for AI use
• (11:33) Balancing creativity during hackathons with governance in AI use
• (11:56) The role of ethics in Adobe's AI framework
• (13:06) Ethics being integrated throughout AI projects, not just at the end
• (14:20) Discussing where Adobe draws the line on AI use cases
• (16:24) AI’s role in retaining talent and keeping employees engaged
• (18:18) Attracting A players by providing access to cutting-edge AI technology
• (21:06) The GIFTS framework: scaling expert knowledge through AI
• (23:23) Using AI to create expert-level solutions even for non-experts
• (29:36) Emerging hybrid roles due to AI, especially in legal and compliance fields
• (32:33) Challenges in training junior employees while using AI
• (34:06) Overcoming resistance in launching AI projects at Adobe
• (42:39) AI unlocking scale in legal and compliance fields
• (44:22) Filtering through AI to focus on relevant information
• (46:47) Addressing AI risk and AI’s role in supporting human creativity
• (50:14) Advice for CIOs and legal leaders behind on AI readiness
• (53:30) Closing thoughts on the future of AI and its intersection with legal and tech
• (59:04) How Adobe measures success of AI initiatives based on user engagement