Everyone’s racing to “add AI” to their business. But here’s the uncomfortable truth:
AI without access to your business content is just a generic LLM.
It might write decent emails.
It might summarize public info.
It might sound smart.
But it doesn’t know your customers.
It doesn’t understand your processes.
It can’t reflect your institutional knowledge, decisions, or competitive edge.
The real value of AI shows up only when it’s grounded in:
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Your documents
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Your data
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Your workflows
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Your historical context
That’s when AI stops being a novelty and starts becoming:
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A force multiplier
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A decision accelerator
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A genuine competitive advantage
Otherwise, you’re just using the same intelligence as everyone else -- wrapped in a different UI.
AI isn’t magic. Context is.
And the companies that win won’t be the ones who “adopt AI” first -- they’ll be the ones who connect it most deeply to what makes their business theirs.
Curious how others are thinking about this 👇