The drumbeat grows louder (AI outcome attribution from M&C Saatchi Performance)

Another really interesting article from campaignlive.co.uk on how AI is driving measurable outcomes…
M+C Saatchi Performance picked up silver for Performance Agency of the Year

Headlines:
M&C Saatchi performance used AI to streamline repetitive tasks, reducing manual operations by more than 60%!
This allowed their strategists to focus on higher value tasks focused on delivering business outcomes for their clients.
The global team increased in size by 17%.

We would love to know your thoughts and if you are measuring and attributing outcomes to the use of AI.